CUSTOM BRAND + SHOWIT WEBSITE
So Eventful SWFL is a wedding planning team celebrated for their effortlessly chic, modern aesthetic and editorial-inspired events. With a focus on creating seamless celebrations that reflect each couple’s unique vision, they bring a fresh perspective to Southwest Florida’s wedding scene. As they looked to elevate their brand and highlight their expertise across Fort Myers, Naples, Sanibel Island, and Captiva Island, we crafted a custom brand and website that mirrors their refined style and dedication to exceptional service. The result is a brand presence that’s the epitome of modern elegance—with undeniable "cool girl" energy.
When designing this brand suite, our goal was to embrace neutrals without veering into “sad beige” territory. We went for sexy-chic—elevated, stylish, and anything but boring. The So Eventful brand leans into bold minimalism, with a typographic logo featuring crisp serifs and a calligraphic touch. Alternate logos, submarks, and textures add the perfect amount of versatility to keep the brand feeling fresh and cohesive.
Our goal for So Eventful SWFL's website was to create a visually striking online presence that appeals to couples seeking sophisticated, high-end wedding planning services. We achieved this by featuring her entire team prominently, seamlessly integrating her logo elements across the site, and incorporating galleries to showcase her stunning work. This approach ensures visitors can easily connect with the brand and explore the high-quality services offered while enjoying a seamless user experience that reflects the elegance of So Eventful SWFL.
Are you ready for an unforgettable transformation designed to move your business forward?
Let's craft your distinctive brand and impeccable online presence
INQUIRE WITH ALEX COLLIER DESIGN