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CUSTOM BRAND + template customization
Jessica van der Marel Photography
Jessica Van Der Marel is a Palm Beach–based wedding photographer celebrated for her editorial, emotion‑driven imagery. She came to us seeking a cohesive brand identity and a fully custom Showit website that would reflect the effortless elegance and genuine warmth of her work. Together, we crafted a refined visual system and translated it into an editorial‑style website built to showcase her authentic moments, heartfelt connections, and unforgettable celebrations.
Brand and logo design
Jessica Van Der Marel’s brand captures her romantic, editorial aesthetic with a delicate floral crest and modern logo designs that feel both timeless and refined. Drawing on classic Delft tiles, a repeating square pattern with ox‑head corner motifs weaves throughout the identity, adding artisanal charm and structural elegance.
Web design
Jessica Van Der Marel opted for a template customization using my Lavender Lane template. We tailored the design to highlight her refined brand elements, incorporating soft textures, elegant typography, and a spacious layout that lets her work shine. The final result is a cohesive, elevated online presence that feels both editorial and inviting—perfectly aligned with her brand and clientele.
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